Outdoor and Exterior Signs can be the most effective forms of communication for businesses of any kind. Whether you’re a small start up starting up or a multi-million dollar corporation, signage is a powerful promotional tool that’s just waiting to attract business. In fact, the average business will spend more than $100 million dollars a year on outdoor and indoor signage. The most successful companies take advantage of the power that signage has to grab attention and interest, to create brand recognition, and to advertise and sponsor events. Here we’ll look at a few common types of signs and how they can help your business.
Good signage is attention-grabbing, attention seeking focal points of info that can convey a whole lot in such a small amount of space. Good signage is visible from all angles, including from behind or in front of your building, while traveling at high speed or in traffic. Good signage can also be seen from various distances, including from the street or even while driving at high speed. Good signage is designed to draw in customers, and often includes images and other graphics which help with initial impressions, attract customers, and ultimately attract new customers. All these goals are easily achieved if good signage is installed properly and consistently.
One of the most obvious benefits of good signage is its ability to grab a person’s attention. Depending on the purpose, a person walking past your sign could be completely unaware of what it says, but when an item is placed near the sign, the listener is made aware of what’s being said. It is the ability of a sign to instantly engage an audience that’s made it so popular over the years. It allows an individual to pause, take in the message, and then decide whether or not it’s something they want to act on.
In addition to grabbing attention, good signage uses psychology to draw a person’s attention and set the context for the advertising message. Good design, along with accurate and targeted copy, is a powerful tool in the arsenal of effective advertising. Psychology plays an important role in this mix, and some signs incorporate several key elements of psychology. Some common elements found in effective advertising include:
When using good signage, psychological principles are incorporated in many of the elements which make up the message. Most people are susceptible to the human psychological characteristics we’re exposed to on a daily basis. When placing advertising signs, design professionals often incorporate elements of psychology into their messages. People respond to these messages in different ways. Some will read the message as a whole, some will glance at it, some will pass over it without even taking the time to read it, and others will stop, look, or listen. Knowing how each of these individual responses will play into your advertising messages helps you plan your next advertisement.
Designing effective in-store signage requires knowledge of psychology. It is a powerful medium that is capable of influencing customer behavior and driving sales. The impact of good signage is not confined to the clientele or the environment it targets. The design of in-store signage is most likely to create a long-term impression in the minds of your clients. If you are thinking about investing in signage, the process of researching the various elements involved and developing a comprehensive strategy can benefit your business in many ways.